Intenção de compras- Dia das Mães 2023

A pesquisa de intenção de compras no Dia das Mães mostra as principais tendências de consumo no período. Alguns dados apurados:

Gasto médio
Período de compras
Fatores que influenciam a escolha do estabelecimento
Produtos mais procurados
Local de compras

A pesquisa foi realizada com 2.099 pessoas, entre os dias 29 de março e 11 de abril de 2023, nas cidades de Blumenau, Chapecó, Criciúma, Florianópolis, Itajaí, Joinville e Lages.

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