Intenção de compras Dia dos Pais

A pesquisa de intenção de compras no Dia dos Pais mostra as principais tendências de consumo no período. Alguns dados apurados:

Gasto médio
Período de compras
Fatores que influenciam a escolha do local de compra

A pesquisa foi realizada entre os dias 27 de junho e 05 de julho de 2023 e ouviu 2.100 pessoas. Foram escolhidos sete municípios de Santa Catarina que melhor representam o Estado: Blumenau, Chapecó, Criciúma, Florianópolis, Itajaí, Joinville e Lages.

Fecoméricio aponta que consumidor catarinense pretende gastar mais na compra de dia dos pais.

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Intenção de compras Dia dos Pais – 2023

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