Intenção de compras- Páscoa 2023

A pesquisa de intenção de compras na Páscoa mostra as principais tendências de consumo no período. Alguns dados apurados:

Gasto médio
Período de compras
Fatores que influenciam as compras
Produtos mais procurados
Intenção de viagem

A pesquisa foi realizada com 2.100 pessoas, entre os dias 01 e 16 de março de 2023, nas cidades de Blumenau, Chapecó, Criciúma, Florianópolis, Itajaí, Joinville e Lages.

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